Profile
Experience
PARTNER, PRO G LLC, LOUISVILLE, KY 2006 - PRESENT
Owner/ Partner in Pro G LLC /Series Director for the US Gran Prix of Cyclocross. The 2012 USGP was an eight event, professional bike racing series taking place in Madison, WI, Fort Collins, CO, Louisville, KY and Bend, OR.
Responsibilities: Communications - press releases, race results, media content and editorial calendar. Media and marketing - develop and implement all series marketing strategies including print campaigns, internet and radio advertising; design and distribution of collateral marketing materials, negotiations with broadcast outlets.
Logistics and operations: Management of Regional Directors and other series staffing, development of and adherence to event production timelines, permitting, municipal relationships, coordination of shipments, product sourcing, coordination of all staff travel and lodging;
Technical oversight - development of technical guides, Federation (USA Cycling and UCI) relations, calendar submissions and inscriptions, permits and insurance policies, coordination of registration and results, professional athlete management - athlete communication, contract negotiations, and coordination of media appearances;
Sponsorship sales - to both endemic and non-endemic companies and development of all sales materials; Contract development and client services - ensuring the delivery of all promised sponsorship elements such as signage, branding, logo placements, etc.; Sponsorship Activation Programming;
Budgetary oversight; Website management
PARTNER, LOUISVILLE 2013, LOUISVILLE, KY : JANUARY 2010-February 3rd, 2013
Louisville 2013 is the organizing body behind the first successful bid to host the Union Cycliste International’s Elite Cyclocross World Championships outside of Europe in the sixty-year tradition of the sporting event. LOUISVILLE 2013 successfully produced the 2012 Masters and the history-making 2013 Elite World Cyclocross Championships in Louisville, Kentucky in partnership with the City of Louisville and the Louisville Sports Commission and USA Cycling.
Responsibilities: Sponsorship Sales: responsible for managing both non-endemic and cycling industry sales efforts with a sales target of one million dollars raised by January 2013, develop all sales materials; Client Services: work with event sponsors to guarantee delivery of all sponsor benefits and ensure maximum sponsor return on investment; Event Marketing: manage relationships with media partners, web marketing, social networking, media buys and community relations; Operations: develop event budget, source vendors, hire key operations support staff, negotiate and oversee official event hotel relationships and coordinate lodging.
OWNER, JMH Events, Louisville, KY 2008-PRESENT
Event and Marketing Consulting Services.
Services Offered: Event Management and social marketing services available on contract basis.
Clients and Projects have included: Website development and content management, social media strategy for Elliston Coaching Services. Product Branding and Social Media Strategies for ThisOldRV
Event Operations: Tour of the Red River Gorge (UCI Jr Stage Race, 2009) Tour of the Red River Gorge (2009, 2010), The Five Spot Series, The Long Run Circuit Race. Developed event timelines, provided staffing solutions, housing and travel logistics, social media services, event marketing, race day operations, sponsor delivery.
PARTNER, BLUE DOG SPORTS, LLC, HANCOCK, MA 2007-2008
As a Partner in Blue Dog Sports I served as Event Director and Marketing Director for the Kenda BikeFest, presented by Dirt Rag.
Duties included: Operations and logistics - event staffing and management, development of and adherence to event production timelines, sourcing of services, goods and materials, hiring of third party vendors and vendor contracts, venue development, municipal relationships - permits, community support, merchandise design and sales, coordination of registration, development and implementation of event ride, entertainment and ancillary activity schedules; Budgetary oversight; Event marketing - including development of event identities, ad placements, event signage, creation and distribution of collateral materials and media strategies; Client services and sponsorship activation; development of sponsorship sales materials; community relations, sponsor contract management; Volunteer recruitment; Website management and web communication strategies.
PARTNER, G4 PRODUCTIONS, LEBANON, NJ 2005-2007
Founding Partner of g4 Productions.
Launched new event production company with primary focus on endurance athletic events: cycling, running and multi-sport. Secondary focus on corporate events and entertainment.
Events produced include: The Crank brothers US Gran Prix of Cyclocross, (in conjunction with Pro G LLC) a national, six-event professional series of cyclocross races taking place in Goucester, MA, Boulder, CO and Portland, OR; The York Tour de Pink, presented by Hershey’s, a four-day breast cancer fund- raising ride and awareness building campaign on behalf of the Young Survival Coalition. Additional projects: The River Ride Feasibility Study - won bid upon completion of RFP and was hired as consulting agency by the Landis Valley Museum to assess the viability of a proposed permanent cycling route through Lancaster, PA.
EVENT MARKETING DIRECTOR, THRESHOLD SPORTS, LLC. NORRISTOWN, PA 2003-2005
Marketing Assistant, 2002-2003
Events produced included: The Wachovia Cycling Series - estimated annual attendance 500,000 specta- tors, The New York City Cycling Championships - estimated annual attendance 100,000 spectators, The T- MOBILE INTERNATIONAL - estimated annual attendance 500,000 spectators; The Bristol-Myers Squibb Tour of Hope.
Represented events to principal clients and sponsors such as Wachovia, BMC Software , T-Mobile, The United States Postal Service, CSC and Subaru. Developed and executed all event marketing plans and timelines. Managed all media relationships including those with national magazine, local print media, local television affiliates, national cable relationships, radio stations and cycling publications. Coordinated and executed all advertisements and placement including print, internet, radio and television. Oversaw all as- pects of client services and delivery of contracted sponsorship benefits. Coordinated all Sponsor activation programs with Sponsor agencies and representatives. Managed marketing services contractors in the design, printing and distribution of all pre-event promotional materials. Managed third-party contractors responsible for the elements of event production such as Cycling Expo. Responsible for the writing and distribution of detailed post-event sponsorship reports. Co-director of charitable fund-raising rides - The Bristol-Myers Squibb Tour of Hope and Valley Forge Convention and Visitors Bureau’s Bell to Bell Bike Ride. Responsible for client communication, rider registration management, logistics coordination and registrant communications.
PROGRAM COORDINATOR, THE AOL TIME WARNER FOUNDATION, DULLES, VA, FEBRUARY 2001- OCTOBER 2002
Project Leader and Executive Assistant, July 2000-January 2001
Managed Foundation’s online Public Service Announcement (PSA) campaigns. AOL donated over $1 million in impressions per month. Directed Foundation’s online keyword program. Coordinated Foundation events: internal and external programs with grantees and third party stakeholder groups, conferences, meeting management. Managed Interactive Education Initiative (IEI) grant program. Maintained all Founda- tion overhead (free) AOL accounts. Responsible for monthly reporting on Network for Good (NfG) charitable donations - in the first six months of existence NfG raised over $5 million in online donations. Managed grant letters and invoices for the Dulles, VA office of the Foundation. Scheduler for Senior Vice President, David Eisner. Provided executive support for David Eisner; travel arrangements, correspondence, project management, and presentation development. Project/relationship involvement; Network for Good, National Mentoring Partnership, Starbright Foundation, USA Freedom Corps, Liberty Unites, Technology Funders Group. Coordinated AOL Beta testing for AOL’s online handicapped accessibility efforts. Maintained AOL Foundation’s Community Outreach calendar. Oversaw the processing of all AOL Foundation spending: sponsorships, general spending, payment schedules and grantee payments.
REGIONAL GROUP FITNESS PROGRAM MANAGER, WASHINGTON SPORTS CLUBS, WASHINGTON, DC, OCT. 1996-JULY 2000
Assistant Group Fitness Program Manager, September 1995-October 1996.
Oversaw expansion of Group Fitness Program into new markets; hiring, schedule development, budget planning, equipment purchasing, and promotional efforts. Transitioned WSC Group Fitness Program into acquisition clubs; conducted instructor evaluations and facility assessments to assure quality control. Managed over 275 employees and 700 fitness classes per week. Administered in-house employee education programs. Acted as Washington area media spokesperson; developed media contacts, arranged press coverage of events and authored all press releases. Coordinated community outreach programs with local and national charitable organizations such as Race for the Cure and AIDS Ride DC.
ADVERTISING ASSISTANT / BUSINESS MANAGER, SMITHSONIAN MAGAZINE, WASHINGTON, DC, DECEMBER 1993-MAY 1995
Editorial Assistant, AIR & SPACE/Smithsonian Magazine, Washington, DC, October 1991-December 1993
Responsible for collecting all advertising revenue (greater than $40 million/year). Liaison between advertising agencies and Smithsonian sales force. Generated all monthly reports: sales figures, publisher page reports, and revenue reports. Edited “Credits and Further Readings” and “Calendar” departments. Research and fact checking.
Education
Boston University, Boston, MA. Bachelor of Arts. English Literature, 1990
Skills
Excellent computer and web skills. Microsoft Office Suite, Apple iWork Suite, Quickbooks. Klout score 67.
Other Interests
Road cycling/racing: Category 3 Road, racing since 2001.
Referrals
References, both personal and professional, available upon request.